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Meet the Heart and Soul Behind The Little Touches

Owner/ Event Planner & Business Coach

Hello there! I’m Geneva Williams, the face behind The Little Touches Collective, when I was little, I had a dream to be a wedding planner, turning love stories into unforgettable events. But life took me in a different direction, and I found myself joining the Army. While that chapter taught me discipline, resilience, and the power of service, my creative passion remained strong. I've always loved making a lasting impact in people’s lives whether by planning beautiful moments or helping others realize their potential.

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Today, I’m a mother, a student finishing my bachelor’s degree, and an entrepreneur. My journey is personal. After my mother passed away a year ago, I knew I wanted to honor her memory by helping others, just as she helped me grow into the person I am. Through my business, I’m not just creating unforgettable events, I’m offering business coaching and building a community to empower female entrepreneurs to build their digital empires. I believe in the power of honest connections, lifting others up, and inspiring women to take control of their futures.

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My core values, honesty, empowerment, creativity, respect, and resilience, are the foundation of everything I do. Whether I’m designing a bespoke event or mentoring women in business, these values guide my mission. It’s about more than just the little touches; it’s about creating a lasting legacy and supporting others as they build theirs.

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So if you’re ready to celebrate life’s special moments or take the next step in your business journey, let’s make it happen—together.

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xoxo, Geneva Williams

BY THE NUMBERS
75
Beautiful clients who have trusted us to make their vision into reality come true. 
10
Experienced staff members to help make sure your day is perfect. 
2.5
Years in Business 
HIGHLIGHTS
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2022
The year we opened/featured in VoyagerATL and worked with Kyte Baby on a 2-day influencer event
2023
One year opened/featured on Good Day Sac
2024
Two years opened/featured on Good Day Sac and putting together the first business workshop/ introducing EntreprenHer Digtal blueprint/ rebranding 
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